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Key Responsibilities
• Drive program KPIs across assigned loyalty programs — active users, engagement rates, point consumption, and redemption activity.
• Analyse program performance data to identify trends, gaps, and growth opportunities; translate data into clear insights and action plans.
• Plan and evaluate campaigns — assess what's working, what isn't, and recommend optimizations.
• Coordinate with the MIS team to ensure timely and accurate performance reporting; prepare client-facing performance decks and internal review reports.
• Study competition and conduct periodic competitive analysis to benchmark program design, rewards structures, and engagement mechanics.
• Proactively suggest strategies to clients and internal stakeholders to improve program performance and member engagement.
• Coordinate with the Rewards team to ensure timely and quality delivery of reward redemptions and vouchers to loyalty program members.
• Coordinate with the Tech team for app and dashboard requirements, enhancements, and issue resolution.
• Liaise with the Contact Centre team to monitor query resolution TATs and member experience quality.
• Work with MIS and Accounts teams to ensure data accuracy, reconciliation, and timely fulfilment processing.
• Support requirement documentation and process flows when new features or programs are being scoped.
Mandatory Skills
• Advanced Excel — pivot tables, VLOOKUP/XLOOKUP, data analysis, and working with large datasets.
• Strong analytical thinking — ability to study program data, identify performance levers, and build a growth narrative.
• Campaign evaluation and performance management mindset.
• Clear written and verbal communication — comfortable preparing client-facing reports and presenting recommendations.
• Project coordination across multiple internal teams simultaneously.
Good to Have
• Prior exposure to loyalty programs, channel engagement, or CRM platforms.
• Competitive research and market benchmarking experience.
• Experience in a B2B or trade marketing environment.
• Basic understanding of app-based platforms and UAT processes.